Concept of Terroir

hpvineyardSince our inception in late 1977, we have been engaged in the business of bringing to the market distinctive wines that reflect our devotion to the concept of “terroir”. When we began our work, there was little debate about this fundamental notion. Since that time the business of wine has boomed, the media has focused its attention on this aspect of life, technological change has come at a rapid pace and enormous amounts of capital have been invested in our world of wine. Many of these influences have resulted in a vast improvement in the overall quality of wine. We have benefited immensely from these developments and we are grateful for having been involved at such a stimulating moment.

 

That being said, we are also obliged to note that there have been trends during this period that are deeply disturbing to us. There is a fine line between making necessary refinements to a fundamental process and turning priorities on end. There is little mystery to the crafting of fine wine. At the core, one must start with the proper vineyard site and excellent viticultural practices. We had wonderful mentors who taught us early in our career that:
1) 90% of the ultimate wine is created in the vineyard; and,
2) the role of the winemaker is to let the wine make itself (“laissez le vin de se faire”).

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