Neal Rosenthal | Founder, Rosenthal Wine Merchant

Posted on Posted in Articles, Wine Press

When Neal Rosenthal took over his father’s Upper East Side pharmacy-turned-liquor store in 1977, he couldn’t have predicted that it would mark the start of his decades-long career in wine. “I had no experience in wine from both a business or drinking standpoint,” says Rosenthal, adding that, at the time, he had no intention of pursuing it either.

But before long, the one-man retail operation quickly morphed into its current iteration: Rosenthal Wine Merchant, his namesake wine importing business that’s been going strong for more than four decades. In 1979, he started buying wines from California, then, within a year, began looking to Burgundy and beyond to expand his portfolio.